Luxury Online: Styles, Systems, Strategies Condition:als nieuw Allen talks about the seeds

Allen talks about the seeds of his ideas and the writing of his screenplays

Mijnsluiting

Dit boek is een blikopener voor het grote publiek

Aan de hand van vijf grote delen krijgt de lezer systematisch informatie over een geïntegreerde benadering van direct marketing

Luxury Online: Styles, Systems, Strategies Condition:als nieuw Allen talks about the seedsThis new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.