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C'est ça, le Marketing philips-avent Yuta is picked up byFor 25 years, Seth Godin has inspired millions of entrepreneurs, leaders and enthusiasts. In this book, he brings together for the first time most of his marketing knowledge, presented in an accessible and timeless manner. At the heart of his method is a key idea: the best marketers don't just use consumers to solve their business's problems; they use marketing to meet the needs of human beings. Their goal is not just to make noise, but to make the