24/7 Boogie-Down New Era Snapback bestseller tonal gray New Era logo

tonal gray New Era logo on the left side

What started as artwork in 2005 and a brand idea in 2009 really took shape a few years later in the East Village — downtown San Diego

black "glyph" logo on the back

I knew this was a special piece of art when I made these

24/7 Boogie-Down New Era Snapback bestseller tonal gray New Era logoWe're all passionate about something. For some it's the hustle, for others it's our families, communities, or dreams. Whatever it is that keeps you moving forward, 24 7 is a reminder to keep truckin and never give up. The Boogie Down is a nod to the borough that gave birth to hip hop, the Boogie Down Bronx. The story goes that in 1973 Kool Herc was DJ'ing his sister's birthday party when he looped breakbeats to create one continuous beat. This