Images de marques. Identité visuelle des marques: histoire et typologie. Etrurie literature

literature

Christian Youth Library approved by the Archbishop of Tours

French School of Athens

Occasional Paper (New Series) III

Images de marques. Identité visuelle des marques: histoire et typologie. Etrurie literatureThis book offers an in depth exploration of trademarks: their history, evolution, styles, categories, and significance today. After a brief history dating back to heraldry, monograms, property marks, and certificates of origin, Per Mollerup analyzes corporate identity and visual communication in light of sign theories. He then presents a detailed typology of logos, listing name marks, abbreviations, and all kinds of pictorial marks. This typology is