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Description
literature
Christian Youth Library approved by the Archbishop of Tours
French School of Athens
Occasional Paper (New Series) III
Images de marques. Identité visuelle des marques: histoire et typologie. Etrurie literatureThis book offers an in depth exploration of trademarks: their history, evolution, styles, categories, and significance today. After a brief history dating back to heraldry, monograms, property marks, and certificates of origin, Per Mollerup analyzes corporate identity and visual communication in light of sign theories. He then presents a detailed typology of logos, listing name marks, abbreviations, and all kinds of pictorial marks. This typology is
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