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Description
Rhea van der Vloet doorstond de oorlog als een gelouterde jonge vrouw
The background of the book is the Europe of the early i70os
Dat bewijst hij ook in zijn eerste boek voor een breed publiek
De rust lijkt weergekeerd
Hidden Persuasion: 33 psychological influence techniques in advertising Format:hardcover Rhea van der Vloet doorstondVisual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual
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