Joico DEFY DAMAGE PROTECTIVE SHAMPOO 10.1 oz Pencil Eyeliner Glycerin and sodium PCA leaves

Glycerin and sodium PCA leaves a veil of moisture

Body Soufflé

and delivers all-day hold + hydration for stylish air-dried waves

Helps Prevent Breakage

Joico DEFY DAMAGE PROTECTIVE SHAMPOO 10.1 oz Pencil Eyeliner Glycerin and sodium PCA leavesBenefits 80% less breakage* 5X stronger hair* You want to maintain over 90% of color vibrancy** See results after the very first use Leaves hair soft, shiny, and healthy Decadently rich lather for a luxurious cleansing experience Gently sloughs away dirt and debris without roughing up the hair cuticle *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs. a non conditioning shampoo **After