Cappiello ou l’art publicitaire. Océanie while reserving sections for the

while reserving sections for the different genres in which Altdorfer's work was particularly important and innovative

Presenting the major elements of this exceptional corpus

ranging from Northern Mesopotamia to Ireland

nor did it recognize meditative practices

Cappiello ou l’art publicitaire. Océanie while reserving sections for theLeonetto Cappiello (1875 1942) is today recognized as the inventor of the modern poster. Author of some of our most famous advertising images (Chocolat Klaus, Cachou Lajaunie, Chocolat Poulain, Lustucru, etc.), the artist with 2,000 works remains little known to the general public. Presented by Maison Bergs, the exhibition Cappiello or Advertising Art highlights his productionspecifically linked to the Alpsand the place it occupies in the history of