Jackson Bata Bata Magic featured-products The Yo-Zuri Diving Slider 140mm

The Yo-Zuri Diving Slider 140mm Stick Bait Lure is set to be an absolute weapon on your next pelagic pursuit

Fuji Alconite Rings: A special type of ceramic that offers strength

these magnets move outward to the spool closer

This revolutionary design further reduces weight beyond traditional spool-porting designs that keep the brake unit attached

Jackson Bata Bata Magic featured-products The Yo-Zuri Diving Slider 140mmThe Jackson Bata Bata Magic Lure is a floating lure that possesses the power of the Metal Lip with a super high pitched, wide wobbling crankbait action. The vibrations it generates make it stand out even in waters crowded with many lures. Jackson Bata Bata Magic swims from a dead slow crawl to a vigorous flutter, and increasing the retrieve speed enables a zigzag action. The uncoated metal lip used in some colour variations produces flashing that