Save the Coupon with Raleigh Cigarettes Style:U.S.A., C.1940's Portrait of Percy Pape

Portrait of Percy Pape

please note tears along edges and fold lines

Please note that the poster was folded and is missing a few pieces

English translation: "Flower Day of Sobrietas For the Benefit of the Roman Catholic Probation Fund / Help from Love"

Save the Coupon with Raleigh Cigarettes Style:U.S.A., C.1940's Portrait of Percy Pape"Playing cards free Save the coupon with Raleigh cigarettes now 15 Redeemable in high grade initialled playing cards" A popular marketing gimmick used by the Brown & Williamson Tobacco Corporation to encourage brand loyalty during and after the Great Depression. Raleigh was the first major cigarette brand to introduce a continuous coupon program in 1932. This "coupon treatment" was highly successful, causing sales to increase nearly every year.